Local SEO: A Beginners Guide to Keyword Research

When it comes to searching for any information on the Internet, it starts with a simple word typed into Google’s search engine. In fact, it doesn’t always have to be Google; it could be other search engines like Bing or Yahoo.

But what you might be asking is, what is the purpose of these keywords, and what benefit does it bring my business in terms of digital marketing?

Well, keyword research is actually a very crucial trick you could use in the world of online marketing. As long as you use it the right way and with the right techniques, your business could be racking in the traffic as soon as you know it.

Take note, In SEO classification for the right keywords can determine the performance of your website, this is why it is very important.

Through researching your market’s demand in keywords, you can not only learn which of these phrases hold value, but you can also gather information about your consumers based on the keywords that they choose to use when searching for their personal needs online.

So in other words, you have the power to control your website’s performance, but the question still comes down to, how can you effectively pull of searching for keywords?

If you are just on your way to learning about SEO and you don’t know much about anything yet, you don’t have to worry because we will be giving you a quick guide on how you can effectively do a keyword research for Local SEO. Let’s get started, shall we?

How to Determine the Significance of a Keyword to your Website

First things first, before you do anything else you first need to look for the value of each keyword you use on your website. How much do you think is keyword targeting worth to your website?

Let’s say for example you own a variety of websites, and each has a product that you sell like clothes, sporting goods, or health supplements, do you think you will make more sales from visitors who type in the word “health supplement” or  “online supplements”

Take note; even though there are a lot of resources like tools, which help you to find all of this information, it doesn’t necessarily mean that it can accurately tell you how valuable it is to receive traffic from those keywords.

In order for you to fully understand the value of one keyword, you must first understand the nature and complexity of your own website. You need to test it out, and see how each keyword you use responds to your viewers.

Ask yourself, “is this keyword I’m typing relevant to the content of my website? If I use it, will it work? Will consumers be able to find what they are looking for through my website if they type in these keywords? will they be happy with the information that they are getting from my website? Will the traffic I receive result in better opportunities and financial freedom? Will it be able to achieve the goals I had in my mind for my website? “

If you have answered yes to most of the questions listed, then you can try searching for those words you have in mind and see if it comes up in any major search engine. Additionally, another great way that you can stay ahead of your competition is by understanding, which websites have already ranked for the keywords that you have already made use of in your websites.

Aside from that, you will also need to check if your competition ranks high for those keywords, and if the have any running advertisements along Google’s search results. These are the type of ads that you can find on the top and top right hand side of the search results.

If they do, then most likely the keywords they have been using are of high value, and will also mean a directly prone keyword. Nonetheless, before you get to work on your strategies, make sure that you come up with only the best keywords that match accurately with the content of your website.

This will help you earn more traffic.  Always remember, the better the keyword targeting you come up with, the higher chances that you will get more visitors.

What are Broad Keyword Terms? 

Okay, so now that you know how to determine the value of each keyword. It’s now time to search for broad keyword terms. So when you say broad match keywords, what exactly do we mean by this? Well, these keywords are in intended to target a broad range of topics in general.

Here’s a quick example, let’s say you own a health service. The keywords that would be most appropriate would be “health services, fitness service, hospital service,” and etc. If you are trying to rank for something that is more specific to health services, then you would want to look for broader keyword terms like “health supplements, health medicine, health and fitness” and etc.

Take note that these broad keywords are used for topic relevancy, which equals to the content on your site in general.  Just think of these words as “Categories” for your website, it will give you a better idea on how to search for keywords.

What are Exact Keyword Terms? 

Okay, so if there’s broad range keyword, there’s also what you call exact keyword terms. These keywords are the exact phrases or words that consumers would normally use to type into search engines to find a product or service.

These are intended to support those broad keyword phrases that you already have on your list. So for example, you own a cleaning business the exact keyword for that would be something like “house cleaning services, maid cleaning,” and etc.

To make it more specific, you can include the city or the state to the end of each phrase to make search your results more accurate. Primarily, you will want these keywords to target your consumers and rank properly when performing local SEO strategies.

Another good tip to remember, make sure that your exact keywords are used sparingly in your content. If you stuff your content with too many keywords, it could affect your rankings. Instead, you can come up with Latent Semantic Indexing keywords or otherwise known as LSI keywords. These are commonly used as tags when posting in your blogs.

What are Long Tail Keyword Terms? 

Okay, so now lets talk about long tail keywords, what are they? These keywords are searched by users but have a lower monthly search volume, or sometimes have no search volume at all. If there are exact keywords, and broad keywords, for long tail everything is very precise and specific.

For example: The person who is searching for your service does not know what to type into the search bar, so they go ahead and write an entire sentence, if not short phrases into the search bar like “cleaning service in the city that you are located in, then the specific service that you are known for”

Just in the sentence itself, you can see how specific it is and relevant to the user, which is why it ranks lower in terms of search volume when performing keyword searches.  This is because long tail keywords have a higher conversion rate and easier to rank for in the SERPS.

On a side note, however, these long tail keywords make great topics for your blogs, and can be a great phrase to use for blog titles.

What is the Purpose of Keyword Volume and what does the Monthly Search Volume Mean?  

Okay, now that you have an idea of what kind of keywords you can rank for during your searches, it is also important to take note of the keyword volumes, and its monthly search volume performance.

You may be asking, why is it important? What benefit will it serve my business if I decide to take note of all this information? Taking note of your search volume, will help you determine which ones you can use on your website content for better exposure and traffic.

Of course, given that this sometimes takes a lot of work to accomplish, there are tools that you can make use of, to make your life easier. These keyword tools simplify your process, and usually have an API, which allows you to brand your keyword search.

Some tools also have competitive analysis reports built into their system, which gives you a quick snapshot of the competition you are running against.  If you really think about it, tools are very essential in terms of finding out your numbers. Here are some tools that you can take a look at:

  • Keysearch.co
  • Ahref Scan
  • Serplab

All these tools have their individual strengths which helps you track your numbers monthly and daily, so its good to try out which one works the best for your business.


And there you have it, all the need to know details on how to search for the right keywords. Just follow the guide, and you will have your business running smoothly with the numbers that you aspire in no time!
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