SEM/PPC

SEM/PPC

Increase your ROI by almost 10x with our advanced machine-learning SEM technology & expert-level insights

SEM

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Our Search Engine Marketing Approach

Our strategy for a successful SEM campaign is not just making your website appear on page 1 of Google. Our goal is also to make your visitors become your clients and customers by clicking the ad and land on your website.

For example, if you currently have a 3% conversion rate, for instance, that means out of 100 visitors, 3 of them inquire for your products or services. If you double your conversion rate to 6%, that will also double your ROI. In our case, based on our client’s successful results, we can boost your ROI up to 10 times!

Furthermore, Search Media will redesign your landing pages to maximize results and hit three major goals in one strategic approach — appealing high-ranking ads that convert.

Approach
Approach

Our Search Engine Marketing Approach

Our strategy for a successful SEM campaign is not just making your website appear on page 1 of Google. Our goal is also to make your visitors become your clients and customers by clicking the ad and land on your website.

For example, if you currently have a 3% conversion rate, for instance, that means out of 100 visitors, 3 of them inquire for your products or services. If you double your conversion rate to 6%, that will also double your ROI. In our case, based on our client’s successful results, we can boost your ROI up to 10 times!

Furthermore, Search Media will redesign your landing pages to maximize results and hit three major goals in one strategic approach — appealing high-ranking ads that convert.

Challenges & Solutions

Challenges

Challenges

Have you tried digital marketing, but with little to no success?

Search Media offers comprehensive search engine marketing solutions that will drive qualified leads and valuable sales for your business.

With Singapore businesses increasingly incorporating SEM in marketing, it’s time you leverage this goldmine to dominate search engine results and generate growth for your company.

Solution

Solutions

Search engine marketing, commonly known as PPC (pay per click) marketing, is the practice of marketing a business using paid advertisements that feature in the search engine results page(SERPs) and content networks. SEM allows businesses to exhibit their offers to customers who are already looking for advertised products and services on search engines. And the best part, you pay for the clicks only, not impressions.

Keyword management and bid management are critical to efficient search engine marketing (SEM) as they help reduce costs and optimize the return on investment (ROI).

Effective keyword management aims to identify buyer intent and organize search terms potential customers use when looking for your products. In contrast, bid management is about your keywords’ budget allocation and converting power. Taking into account the two aspects wisely, you can build campaigns that drive desired results.

  • Increased Revenue

Capitalize on various marketing platforms with SEM, including search engine result pages, YouTube, social media, Amazon ads, and other websites. And engage more potential customers for more revenues.

  • Lower Cost-Per-Acquisition

SEM allows you to target high-intent web users, improve ads’ quality, keyword relevance, and landing pages, thus lowering your cost-per-acquisition(CPA).

  • Better ROI

Leverage profitable, relevant keywords coupled with effective cost management to score better ROI with SEM.

  • Brand Exposure

Harness the power of well-built, pay per click campaigns to continually rank your ads on top of search engines, and showcase your brand to more potential customers.

  • Remarketing

Complement Google search results with remarketing/retargeting to convert prospects who are familiar with your brand but are yet to make a purchase.

Join our successful clients who increased their leads and ROI by 10X!

How Do We Do SEM?

Search Analytic

Search Analytic

Search Analytic

Goals give SEO efforts a sense of direction. We listen to you and tailor our strategy to your objectives. Whether you want to increase your sales, grow your traffic, or expand your brand awareness, our goal is to transform these objectives into tangible and trackable results.

Integrated Marketing Process

Integrated Marketing Process

Provide seamless customer experience and consistency across your offline and online marketing channels, building a robust marketing force with the help of integrated marketing experts.
Dashboarding and Data Analysis

Dashboarding and Data Analysis

Dashboarding and Data Analysis

We set up dashboards whose data we analyze to gain insight into the progress of our search engine marketing(SEM) campaigns and provide comprehensive reports to our clients.
Data-Based Optimisation

Data-Based Optimisation

Data-Based Optimisation

Search Media PPC specialists conduct regular campaign assessments to elevate your marketing success with data-driven decisions and adjustments.
Target

Various Remarketing Tactics

Various Remarketing Tactics

We’ve mastered remarkable retargeting techniques we can leverage to lure your prospects back to your website with offers and messages that resonate with their interests.

Why Work With Us?

Transparency

Transparency

Even though you are not proficient with search engine marketing, we let you view everything: good and bad. That’s what we call transparency at Search Media.

Partnership

Strategic Partnerships and Dedicated Client Success Manager

Get valuable recommendations that will help grow your business and work with a partner committed to earning results for you.

We also assign you a dedicated client success manager who serves as your point-of-contact, eliminating the inconveniences of speaking to different people when consulting about your SEM services.

Analysis

Measurable Results

In line with our advocacy for accountability and transparency in Singapore SEM services, we provide our clients with easy-to-understand data.

Evaluate your campaign’s progress with critical metrics such as ad conversions, average position, impressions, clicks, quality score, and ROI.

Conversion Rate

Conversion Rate Optimization

Driving traffic to your website is only half the battle in SEM marketing. We deploy proven CRO tactics to convert your visitors into paying customers.

This includes creating a more responsive, user-friendly website and crafting engaging and customer-oriented content.

People

Work With a Committed Partner, Not a Vendor

We distinguish ourselves as your business partner, always by your side, and caring about your business as you do.

Our SEM specialists review our clients’ PPC strategies regularly, help them understand their campaign statistics, and implement data-backed adjustments for better results.

Who Are We?

Search Media Pte Ltd is a digital marketing agency in Singapore that’s laser-focused on helping businesses score more leads and sales from Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

We are proud to be a Google Partner, with the knowledge, experience, and success in managing Google Ads accounts for Singapore businesses and developing campaigns that generate incredible sales.

Google Partner
Who are we

Frequently Asked Questions

SEM vs. SEO is a question that troubles most Singapore businesses and marketers seeking dominance in Google search results.

SEM can be more expensive than SEO. But SEO cannot generate meaningful results quickly as Google takes time to recognize the efforts. Therefore, SEM becomes an excellent alternative for newer businesses with insufficient time to build their credibility organically.

The choice between SEM and SEO will depend on your long-term goals, budget, and timeline. But if your budget and schedules allow, a strategic SEM & SEO combination can propel your performance in search engines.

Instead of spending a tremendous amount of money to reach a myriad of low-intent individuals, SEM allows you to narrow your focus to a smaller group of high-intent targets.

Using data from your analytics, you can refine your campaigns to increase your conversions and minimize wasteful spending. Also, the cost-per-click decreases significantly with the increase in your ads’ quality score.

By optimizing your ads for search results and potential customers, you can quickly rank them on top of Google SERPs, and drive qualified leads to your business in the shortest time possible.

There’s no distinct cost of SEM in Singapore. Pay per click pricing varies, depending on several factors, including keyword competition, available traffic, your geographic targeting, and your target audience.

The total cost comprises two associated fees: management rates charged by your marketing agency and Google advertising costs (accounts for the largest share of the search engine marketing SEM fees).

Your ads’ availability depends on the keyword and your budget.

Let’s consider a CPC of $20 in a competitive niche. A daily budget of $100 can only cater to 5 clicks, meaning your ads will be available for a few hours if they are well-optimized for more visibility on Google. Stretching your budget to $200 will increase the time your ads are available in Google search results.

There will be a dashboard set up to monitor your ad’s performance by measuring vital metrics, such as page views, quality score, click-through-rates, conversion, and sales volumes.

Outsourcing your SEM services to a specialized PPC agency in Singapore helps minimize the long-term labor costs and inconveniences of retaining an in-house professional in your company.

Besides, you gain access to rich experience and a wide range of skills, and you don’t have to spend additional money on specialized SEM tools.

With many companies offering SEM services in Singapore, you must make informed decisions when choosing the right marketing agency for your company.

Firstly, identify your Search engine marketing (SEM) goals and perform comprehensive background checks on a prospective digital marketing agency. Check their website, customer testimonials, social media profiles, and ratings on online review sites.

During auditioning, ask about reporting. You need a transparent agency that can explain the figures, what they mean for your business, and recommend the right actions.

Don’t forget to enquire about automation. Learn about the PPC agency’s reliance on SEM tools and whether the tools are in-house or sourced from major vendors. However, automation should not, at any moment, replace logical reasoning and informed decision-making.

Also, understand the billing process of the agency you are auditioning. Don’t shy away from negotiating if you are not satisfied with the agency’s billing structure.

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